RENOWNED realtor Sir Paul Altman believes that greater emphasis can be placed on marketing Barbados as a destination where visitors can own their second or third home.
He says while there is already cooperation with Government with the private sector in this regard, he believes it can be done in a more organised way, to further promote the concept.
Speaking briefly to the Barbados Advocate recently, Sir Paul said: “For instance I go to World Travel Market and that is all about bringing visitors...I was there last year. When we go there we meet people who are “selling” Barbados not necessarily to people who are coming here as visitors, but these are people who are selling Barbados to these visitors.”
“But one of the things that we have to do is maybe to think a bit more outside of the box, to think about not only selling Barbados as a destination to holiday, but do more maybe to promote Barbados as a destination to own a second home or third home. And we have done that for many years as a company but I am thinking that we should maybe expand that maybe a little more,” he opined.
As it relates to the performance of 2016, the Managing Director of Altman Real Estate said that the villa business has always maintained itself and as it relates to property development, there are a number of magnificent properties that are listed for sale. “... I would say that we are just starting this winter season but it looks very promising.”
Commenting on the number of celebrities who come to the island for some rest and relaxation, he noted that this has always been the case and it bodes well for the island.
“That does great things for Barbados. Everyone wants to go to where Justin Bieber is, Simon Cowell and we welcome them all,” he said. (JH)
Section: