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CTO Chairman calls for expansion of membership

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HIGHLIGHTING the gains made by the Caribbean Tourism Organisation (CTO) over the years, Chairman Richard Sealy says a concerted effort must also be made to expand the organisation’s membership.
 
The Chairman, who is also the Minister of Tourism and International Transport in Barbados was at the time giving an audit of the CTO during the official opening ceremony of the State of the Industry Conference at the Hilton Barbados on Wednesday night.
 
Sealy who has been the CTO Chairman since 2014 told the room filled with delegates, “The CTO must look to expand its membership to include others in the Caribbean basin. The Constitution allows anyone who is washed by the Caribbean Sea to be a member of the CTO and it doesn’t have to be a sovereign country...”
 
“The decision to expand the membership is one that isn’t always widely enjoyed by all but it is one that I support fully. I think the organisation would be stronger from it and it is something the Organisation should do,” he opined.
 
Sealy, who mused that at eight years he is one of the oldest serving Tourism Ministers, noted the evolution of Caribbean tourism, included the level of competition world-wide and the new considerations that have emerged over the years.
 

“As encouraged as we are by the results and how far we have come, we need to accept the reality that must be grasped going forward.

 

He lauded the CTO for making significant strides and responding to the call to be better and stronger. It is against this backdrop that he revealed that the organisation is in its process of re-engineering, having already developed a Business Development Unit; launched the Tourism Information Management System and is currently testing a tourism satellite accounts facilitation tool in a couple pilot countries.

 

“Also producing tourism statistics, conscious of the fact that once we are aware of what is getting measured we can make sure it gets done. So the CTO is working well and is conscious of the need for us to properly define the future,” he said.

 

The chairman also commended the CTO in the US for being able to increase sponsorship for non-governmental sponsorship by over 100 per cent. “It is good to see that the same USA office has been leading the charge to get donations to the CTO scholarship foundation. That too has increased significantly. It is also good to see that the CTO has been making progress in terms of its interface with other regional organisations,” he commended.

 

Sealy also touched on the health considerations faced by the region in recent times and the invaluable work of the Caribbean Public Health Agency as it relates to the fight against dengue fever, Chikungunya and Zika. “Just when we thought we had tamed the Zika beast there is an outbreak in South Florida and is creeping down the Bahamian archipelago and may once again be an issue for the region. We have to be head above that,” he cautioned. (JH)

 
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