This year 4D Entertainment will be producing the first International Bashment Soca Monarch Competition in Barbados. The Bashment Soca niche in Barbados has grown rapidly and the local competition has garnered the interest from many throughout the region.
“We believe this new-look competition will be the perfect showcase for our own emerging artists to improve their game, and raise their standards to international levels,” stated Pamela Roach, Marketing Manager of Yello Media, while speaking at the launch of the International Bashment Soca Monarch Competition at Pure Ocean, Divi Southwinds Hotel.
She highlighted, “Yello Barbados is excited to sponsor International Bashment Soca. In previous years, the Bashment Soca Competition has been well received by Soca lovers throughout Barbados. This year we are confident that the event will continue to entertain and engage audiences while showcasing some of the region’s most dynamic artists. Previous competitions have given talented young, local soca artists and performers a platform and an opportunity to hone their skills, and develop their craft, while also helping to further advance and promote the Barbados entertainment industry.”
Roach added, “Yello’s involvement represents our continued resolve to celebrate Bajan culture and by extension the Caribbean. We know the essential role culture plays in uniting communities and businesses across the entire region. Our support also underscores Yello’s mission to be the go-to source for all things local and to know Barbados and the Caribbean link no one else. This year patrons can look forward to an exciting promotion around our recently upgraded Find Yello mobile app. We congratulate and applaud the 4D team for having the vision to take Bashment Soca to the international level. This vision promotes the advancement of the art form beyond our shores allowing millions around the world to enjoy it as much as we do. It has also afforded artists the opportunity to travel and showcase their talents. We look forward to what promises to be an exciting season of International Bashment Soca.”
The Marketing Manager challenged artists to demonstrate their dynamism, creativity, energy, uniqueness and passion. (NB)