From left: Managing Director of Jemda Investments, Zary Evelyn; Chief Executive Officer of the Heart and Stroke Foundation, Gina Pitt; and Marketing Coordinator, Donnya Piggott, during the launch of the Value Club Coupon Booklet.
By:
Cara L Foster
Value Club Coupon and The Heart and Stroke Foundation have banded together to create a Value Club Coupon Booklet that will help anyone who invests in one, to save a lot of money.
Speaking at the booklet launch on Wednesday afternoon, which was held at the Heart and Stroke Foundation, Managing Director of Jemda Investments, Zary Evelyn, said that the company wanted to launch a product similar to the Value Club Discount Card, that was popular back in the late 90s, to help shoppers save money.
He revealed that the company started working on the booklet from March 2016, and figured that since the company already had a good relationship with the Heart and Stroke Foundation, they would reach out to them and get their help in developing the initiative. Evelyn went on to say that initially the company intended to reach out to 50 companies to get them involved, but the initiative grew to having 180 Barbadian companies involved in the booklet, which contains 288 coupons.
According to Jemda Investments’ Managing Director, the majority of the income that will be received from the purchase of the booklets will go towards the Heart and Stroke Foundation to help with their financial needs. Funding that the Foundation certainly welcomes, as Chief Executive Officer, Gina Pitt, noted that they do have some very technical needs that have to be addressed. She said that they require funds to help with replacing and purchasing computers, as well as fixing the floors and the air conditioning units that are faulty.
“They don’t all sound like things that we will really need money for but we’re a business as well, so we have to make sure that the plant is up to scratch for all the people who come here,” she explained.
Furthermore, Pitt expressed a need to also continue to help the cardiac rehabilitation patients who need to use the gym, but are unable to pay to do so, as well as people who request help for surgery that they are unable to completely pay for. She explained that the donations that the Foundation usually receive go towards helping these patients, and so a part of the income that will be received from selling the Value Club Coupon Booklets will go towards the patients, and the rest towards the general running and upkeep of the Foundation’s office.
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