Ebonnie Rowe, CEO of Honey Jam (Barbados) Inc. in talks with Director of Marketing at Digicel, Carolyn Shepherd.
Last week’s announcement of a Honey Jam Artiste as Digicel’s newest brand Ambassador, will definitely serve to inspire other female artistes passing through the developmental programme.
Ebonnie Rowe, CEO of Honey Jam (Barbados) Inc. acknowledged the above, after Director of Marketing at Digicel, Carolyn Shepherd made the announcement that Christina “Chrissy D” Dottin had been selected from amongst this year’s lineup of Honey Jam artistes, to become a Digicel brand ambassador.
Rowe noted that she was pleased that an emerging artiste had been given the opportunity to represent the company, since it would signal to others who have aspirations to be in the music industry, that there is hope for them in carrying
forward their dreams. “They should realise that anything is possible,” she said.
“I think one of the biggest things [to note] is that Christina thought that she had to arrive in order to get an opportunity like this. So just the fact that she is getting this opportunity [is great], because people would have thought that it might have been someone that had a fan base and that they would be locked out until they got to that point, which is very difficult,” she explained.
“It’s like when you go for a job and they say that you don’t have any experience, but how can I get the experience if you wouldn’t give me a job. So I think it will inspire young women just to know that there are only the limitations that you place on yourself and anything is possible,” Rowe stressed.
The Honey Jam Barbados Founder and Producer meanwhile noted that the other Honey Jam females are all supporting Chrissy D in her new endeavour.
Speaking a little about Honey Jam, Row noted that it is an all-female developmental initiative for young women. She said it started in Canada and has been ongoing in Barbados for the past six years.
“We have been doing it in Barbados for six years. So we have auditions, we have song writing workshops [as well as] vocal and performance [workshops], [we give out] general music industry information and then it all winds up with a concert,” she noted.
“This is the first year that we have Digicel on board as a sponsor and we were thrilled to partner with them to be able to continue this great initiative that we are doing in Barbados. We cannot do it without financial and other sorts of support, so that was critical to us and for this opportunity to happen following the show for an artiste, we are super excited about it,” Rowe commented. (RSM)
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